Alastair M. Morrison

عن المؤلف

Alastair M. Morrison is a notable figure in the fields of tourism and hospitality marketing. He has contributed significantly to the academic literature surrounding tourism, with a particular focus on consumer behavior in the travel industry. His works, such as "Tourism Marketing: In the Age of the Consumer" and "Hospitality and Travel Marketing," are widely referenced in both academic and professional contexts, shedding light on how marketing strategies can effectively engage consumers in an increasingly competitive market.