Theodore Levitt

عن المؤلف

Theodore Levitt was a prominent economist and professor best known for his work in marketing and business strategy. He gained widespread recognition for introducing the concept of 'globalization' and emphasized the importance of understanding customer needs and preferences in shaping business strategies. His influential writings helped redefine how businesses approach market research and product development, making him a key figure in modern marketing theory.

Levitt's most notable work includes the seminal article 'Marketing Myopia,' published in the Harvard Business Review in 1960, which challenged companies to focus on the needs of their customers rather than just their products. His insights paved the way for a more customer-centric approach in business practices, impacting many industries worldwide. Throughout his career, Levitt taught at Harvard Business School, where he inspired countless students and professionals with his innovative ideas and teachings.