Swift Viewing: The Popular Life of Subliminal Influence

Swift Viewing: The Popular Life of Subliminal Influence

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Science Fiction History
Format Paperback
Pages 328
Language English
Published Jan 2, 2012
Publisher Duke University Press Books
ISBN-10 0822349191
ISBN-13 9780822349198
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Description

In a captivating exploration of the often-overlooked realm of subliminal influence, Charles R. Acland delves into the intricate web woven between media and perception. He unearths how this obscure concept, once relegated to the shadows of psychological experimentation, has permeated everyday life, shaping opinions and behaviors without conscious awareness.

Acland meticulously chronicles the evolution of subliminal messaging, tracing its roots from experimental psychology to its present-day manifestations in advertising, film, and digital media. He highlights the powerful yet subtle ways these influences can steer public sentiment and individual choices, revealing the cultural implications of being subjected to such manipulation.

With a keen analytical eye, the author engages readers in a thought-provoking dialogue about the ethical ramifications of subliminal strategies, prompting them to reconsider their relationship with media in an era where influence is often both ubiquitous and imperceptible. Through this exploration, Acland invites readers to become more critically aware of the forces that silently dictate their perceptions.

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