Gad Saad

Über den Autor

Gad Saad is a prominent evolutionary psychologist known for his work on consumer behavior and the psychology of marketing. He is a professor at Concordia University in Montreal, Canada, where he teaches courses on consumer psychology and the underlying mechanisms that drive human behavior. Saad's research often intertwines psychology with economics, exploring how evolutionary principles shape our preferences and choices in the marketplace.

In addition to his academic contributions, Saad is a public intellectual and author, having written several influential books, including "The Consuming Instinct" and "The Parasitic Mind." His works delve into the intersection of psychology and culture, addressing how certain ideas can spread like viruses, affecting societal norms and individual thought processes. Through his writings and public speaking, he promotes critical thinking and the importance of evidence-based reasoning, often challenging politically correct narratives.