Jack M. Keen

Über den Autor

Jack M. Keen is a recognized authority in the field of technology investment and business case development. He is best known for his influential books, including "Making Technology Investments Profitable" and its follow-ups, which provide a comprehensive roadmap for organizations looking to optimize their technology investments. Keen's work emphasizes the importance of aligning technology initiatives with business objectives, ensuring that investments yield tangible returns and contribute to overall organizational success.

Through his publications, Keen has established himself as a thought leader who combines theoretical insights with practical frameworks. His approach not only aids organizations in formulating effective business cases but also equips decision-makers with the tools necessary to realize value from their technology expenditures. Keen's methodologies are widely referenced in both academic and professional circles, showcasing his significant impact on the discipline of technology management.