Josep Ejarque

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Josep Ejarque is a notable figure in the field of tourism marketing, recognized for his significant contributions to the understanding of digital marketing strategies in the tourism sector. His work focuses on the integration of social media within marketing frameworks to enhance destination reputation and engagement. Ejarque has authored several influential books, including "Marketing y gestión de destinos turísticos: Nuevos modelos y estrategias 2.0" and "Social Media Marketing per il turismo," which serve as essential resources for industry professionals looking to adapt to the evolving digital landscape.