Frances Brassington

Sobre el Autor

Frances Brassington is known for her contributions to the field of marketing education. She has authored several key textbooks, including "Principles of Marketing" and "Essentials Of Marketing," which are widely used in academic institutions around the world. Her work emphasizes the foundational concepts of marketing, providing students with essential tools and frameworks to understand the dynamics of the marketplace. Through her clear writing style and practical examples, Brassington has made complex marketing theories accessible and engaging to learners.