KOTLER

Sobre el Autor

Philip Kotler is a prominent American marketing author, consultant, and educator, widely recognized as the father of modern marketing. He has made significant contributions to the field through his extensive writing and research. His seminal book, "Principles of Marketing," has been a foundational text for marketing students and professionals alike, offering insights into the complexities of consumer behavior and market dynamics. Over the years, Kotler has expanded his work to include areas such as social marketing, marketing analytics, and strategic marketing, making him a versatile and influential figure in the discipline.

Beyond his academic contributions, Kotler has also advised numerous companies and organizations on marketing strategy, helping them to implement effective marketing practices. His influence extends globally, where he has lectured and conducted workshops in various countries. Kotler's approach combines theoretical knowledge with practical application, making his teachings applicable to both emerging and established markets.