Paul F. Lazarsfeld

Sobre el Autor

Paul F. Lazarsfeld was an influential sociologist known for his pioneering work in the field of communication and research methodology. Born in Vienna, he emigrated to the United States in the 1930s, where he made significant contributions to social research. His notable works include "The People's Choice," which explored voter behavior and decision-making during elections, and "Marienthal: The Sociography of an Unemployed Community," which studied the social implications of unemployment. Lazarsfeld's research methods laid the groundwork for modern survey research and audience analysis, and he played a key role in establishing the discipline of sociology in the United States.

Throughout his career, Lazarsfeld was instrumental in developing techniques that combined qualitative and quantitative research, making his studies more robust and applicable to real-world scenarios. He co-founded the Bureau of Applied Social Research at Columbia University, where he mentored many students who would become leading figures in sociology and communication studies. His work continues to influence researchers today, highlighting the importance of empirical data in understanding social phenomena.