Brian Wansink

درباره نویسنده

Brian Wansink is an American professor and researcher known for his work in food psychology and consumer behavior. He gained recognition for his insights into how environmental cues influence eating behavior, particularly through his popular book, "Mindless Eating: Why We Eat More Than We Think." In this work, Wansink explores the psychological and social factors that lead to overeating, arguing that many of our food choices are driven by subconscious cues rather than hunger. His research has implications for public health, marketing, and personal eating habits, providing strategies to help individuals make healthier choices without the need for willpower or restrictive diets.

Wansink's contributions extend beyond academia as he frequently appears in media to discuss food-related issues, aiming to educate the public on the often-overlooked aspects of food consumption. His findings emphasize that simple changes in our environment can significantly impact our eating habits, making it easier to adopt healthier lifestyles. Through his engaging writing and research, he has influenced both the fields of psychology and nutrition, promoting a better understanding of the complex relationship between humans and food.