Jagdish N. Sheth

درباره نویسنده

Jagdish N. Sheth is a prominent figure in the field of marketing and consumer behavior. With a career spanning several decades, Sheth has made significant contributions to understanding the relationship between consumer values and market choices. His work often focuses on the psychological aspects of consumer behavior, emphasizing how cultural and societal factors influence buying decisions. His notable publications, such as 'Consumption Values and Market Choices' and 'Why Do Good Companies Go Bad?', have been instrumental in shaping marketing strategies and academic discourse in the field.

Sheth is also recognized for his innovative research methods, including multivariate approaches, which have expanded the analytical toolbox available to marketers and researchers alike. His insights have not only enriched academic literature but have also provided practical guidance for businesses seeking to understand their customers better. As a thought leader, he continues to influence both students and professionals in marketing, contributing to the evolution of the discipline in a rapidly changing global landscape.