John Sculley

درباره نویسنده

John Sculley is a prominent American businessman and marketing executive, best known for his tenure as CEO of Apple Inc. from 1983 to 1993. Sculley joined Apple after a successful career at PepsiCo, where he was instrumental in launching the 'Pepsi Challenge' marketing campaign. At Apple, he played a significant role in the development and marketing of iconic products such as the Macintosh. His vision and leadership helped shape the company during a critical time in its growth, although his departure from Apple was marked by significant controversy and challenges within the organization.

After leaving Apple, Sculley continued to influence the tech industry and entrepreneurship through investments and advisory roles. He has been involved with various startups and has focused on encouraging innovation and strategic marketing. Sculley's insights into business strategy and consumer behavior have made him a sought-after speaker and mentor in the technology space. His journey reflects the dynamic nature of corporate leadership and the impact of visionary thinking on the tech industry.