Laura R. Oswald

À propos de l'auteur

Laura R. Oswald is a prominent figure in the field of marketing semiotics, known for her insightful contributions to understanding how signs and symbols impact consumer behavior and brand value. With her expertise, she has authored key texts such as "Doing Semiotics: A Research Guide for Marketers at the Edge of Culture" and "Marketing Semiotics: Signs, Strategies, and Brand Value." These works delve into the intricate relationship between culture and marketing, providing marketers with tools to analyze and interpret the semiotic landscape in which they operate.

Her research emphasizes the importance of cultural context in shaping consumer perceptions and decision-making processes. By exploring the underlying meanings of marketing messages and brand narratives, Oswald sheds light on how businesses can effectively communicate with their audiences. Her innovative approach to semiotics has influenced not only marketers but also academics and practitioners seeking to deepen their understanding of consumer culture and branding strategies.