Lloyd C. Harris

À propos de l'auteur

Lloyd C. Harris is recognized for his significant contributions to the field of marketing, particularly through his influential texts that explore various aspects of marketing principles and customer service. His works, such as "Grundlagen des Marketing" and "Principles of Marketing," have provided valuable insights into the complexities of marketing strategies and consumer behavior. Harris emphasizes the importance of understanding customer needs and adapting marketing efforts to meet those demands.

Through his writings, Harris has also highlighted the global dimensions of marketing, particularly in his book "Serving Customers: Global Services Marketing Perspectives." This work discusses the challenges and opportunities presented by international markets, showcasing the necessity for businesses to tailor their services to diverse consumer bases. His perspectives have influenced both academics and practitioners, making him a notable figure in the marketing community.