Victor O. Schwab
À propos de l'auteur
Victor O. Schwab was a prominent figure in the field of advertising and marketing during the mid-20th century. He is best known for his influential works, including 'How to Write a Good Advertisement,' which served as a foundational text for aspiring copywriters and marketers. His approach combined psychological insights with practical techniques, making advertising both an art and a science. Schwab emphasized the importance of understanding the consumer's mindset, a principle that remains relevant in today's marketing landscape.
Nationalité
Américain
Date de naissance
January 1, 1884
Lieu de naissance
New York City, New York, USA
Date de décès
January 1, 1969
Influencé par