Sull'autore

Robert Cialdini is an esteemed psychologist known for his groundbreaking work in the field of influence and persuasion. He is best recognized for his seminal book, "Influence: The Psychology of Persuasion," where he outlines key principles that govern human behavior and decision-making. Cialdini's research has transformed the way marketers, leaders, and individuals approach the art of persuasion, providing valuable insights into the psychology behind compliance and influence.

Nazionalità Americano
Data di nascita April 27, 1945
Luogo di nascita Milwaukee, Wisconsin, USA