Victor O. Schwab
Sull'autore
Victor O. Schwab was a prominent figure in the field of advertising and marketing during the mid-20th century. He is best known for his influential works, including 'How to Write a Good Advertisement,' which served as a foundational text for aspiring copywriters and marketers. His approach combined psychological insights with practical techniques, making advertising both an art and a science. Schwab emphasized the importance of understanding the consumer's mindset, a principle that remains relevant in today's marketing landscape.
Nazionalità
Americano
Data di nascita
January 1, 1884
Luogo di nascita
New York City, New York, USA
Data di morte
January 1, 1969
Influenzato da