Jesko Perrey

著者について

Jesko Perrey is a notable figure in the field of marketing, particularly recognized for his contributions to retail marketing and branding. His work emphasizes the importance of maximizing return on investment (ROI) in marketing strategies, offering comprehensive insights into how brands can effectively engage consumers in a competitive marketplace. Through his writings, he has explored the nuances of brand success, illustrating how measurement and management play critical roles in establishing powerful brands.