Jon Sundbo

著者について

Jon Sundbo is a notable figure in the field of service management and innovation. His work primarily focuses on understanding the dynamics of service industries and how innovation plays a crucial role in shaping competitive strategies. Sundbo's research emphasizes the importance of entrepreneurial thinking within service contexts, shedding light on how organizations can adapt to rapidly changing market environments and consumer needs.

His influential books, including 'Service Management: Theory and Practice' and 'The Theory of Innovation: Entrepreneurs, Technology and Strategy', explore the theoretical frameworks and practical applications necessary for effective service management. Through his contributions, Sundbo has provided valuable insights into the intersection of technology, strategy, and entrepreneurship, making him a respected voice in academic and professional circles.