Kent Nakamoto

著者について

Kent Nakamoto is a notable figure in the field of consumer research, recognized for his insightful contributions to understanding decision-making processes. His work emphasizes the role of cognitive biases and heuristics in shaping consumer behavior, particularly how contrasts influence choices. Nakamoto's research delves into the complexities of health misinformation, presenting a critical perspective on how misleading information can affect public understanding and behavior related to health issues.