Leon Festinger

著者について

Leon Festinger was a prominent American social psychologist best known for his theories on cognitive dissonance and social comparison. Born in 1919, he made significant contributions to understanding how individuals reconcile conflicting beliefs and attitudes. His groundbreaking work in the field of psychology laid the foundation for numerous studies and theories that followed, greatly influencing both academic research and practical applications in various domains, including marketing and organizational behavior.

Festinger's most notable works include 'When Prophecy Fails,' which examined the effects of cognitive dissonance on a group of believers when their prophecies did not come to fruition. He also contributed to the concept of social comparison theory, which explores how individuals evaluate themselves in relation to others. Throughout his career, Festinger received numerous accolades for his innovations in psychology, leaving a lasting legacy that continues to resonate within the field today.