Lerzan Aksoy

著者について

Lerzan Aksoy is a renowned expert in the fields of marketing and customer experience. With a focus on customer lifetime value and loyalty strategies, she has contributed significantly to the understanding of how businesses can effectively allocate resources to maximize customer engagement and retention. Her work emphasizes the importance of understanding customer behavior and the long-term value of building strong relationships with clients.

Aksoy's influential books, such as "The Wallet Allocation Rule" and "Loyalty Myths," provide practical insights and strategies for businesses looking to enhance their customer loyalty programs. Through her research and writing, she has challenged conventional wisdom and introduced proven tactics that help organizations navigate the complexities of customer loyalty in today's competitive market. Her contributions have made her a sought-after speaker and consultant in the industry.