Philippe Silberzahn

著者について

Philippe Silberzahn is a recognized figure in the field of entrepreneurship and innovation. He is known for his contributions to understanding how entrepreneurs can navigate uncertainty and create value in unpredictable environments. His work often emphasizes the importance of effectuation, a principle that encourages entrepreneurs to leverage available resources and adapt to changing circumstances rather than relying solely on traditional planning methods. Silberzahn's insights are particularly relevant in today's rapidly evolving business landscape, where adaptability and creativity are crucial for success.

In addition to his academic contributions, Silberzahn has authored several influential books and articles that explore the intersection of marketing, entrepreneurship, and innovation. His writings often discuss the challenges marketers face in creating new markets versus selling to existing ones. By providing practical strategies and frameworks, Silberzahn aims to empower aspiring entrepreneurs and marketers alike to think differently and embrace new possibilities in their endeavors.