Hermawan Kartajaya

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Hermawan Kartajaya is a prominent figure in the field of marketing, known for his influential work that integrates contemporary marketing theories with practical applications. He is particularly recognized for co-authoring several key texts, including "Marketing 3.0" and "Marketing 5.0," alongside renowned marketing expert Philip Kotler. These works delve into the evolution of marketing strategies, emphasizing the importance of values and customer engagement in a rapidly changing digital landscape.