Milton Rokeach

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Milton Rokeach was a prominent social psychologist known for his influential work on the nature of beliefs and values. He made significant contributions to the field with his books, particularly 'The Three Christs of Ypsilanti,' which explored the complex interplay of human identity and mental illness through a unique case study involving three patients who all believed they were Jesus Christ. Rokeach's research emphasized the importance of understanding how beliefs influence behavior and interpersonal relationships, which has had lasting implications in psychology and therapy.