Victor O. Schwab
저자에 대하여
Victor O. Schwab was a prominent figure in the field of advertising and marketing during the mid-20th century. He is best known for his influential works, including 'How to Write a Good Advertisement,' which served as a foundational text for aspiring copywriters and marketers. His approach combined psychological insights with practical techniques, making advertising both an art and a science. Schwab emphasized the importance of understanding the consumer's mindset, a principle that remains relevant in today's marketing landscape.
국적
미국인
출생 날짜
January 1, 1884
출생지
New York City, New York, USA
사망 날짜
January 1, 1969
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