Wilbur L. Schramm

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Wilbur L. Schramm was a pioneering figure in the field of communication studies, often regarded as the father of the discipline in the United States. His work laid the groundwork for the academic study of communication, emphasizing the importance of media in society. Schramm founded the University of Illinois' Institute for Communication Research and was instrumental in establishing the first doctoral program in communication. His influential writings, such as 'The Beginnings of Communication Study in America,' reflect his insights on the development of communication theory and practice.