William Randolph Hearst

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William Randolph Hearst was an influential American newspaper publisher and a pioneer in the field of mass media. Born in 1863, he inherited his father's small newspaper and transformed it into a vast media empire that included newspapers, magazines, and radio stations. His publications became known for sensationalist news coverage, often referred to as 'yellow journalism', which played a significant role in shaping public opinion during the late 19th and early 20th centuries. Hearst's media approach often blurred the lines between news and entertainment, leading to both criticism and acclaim for his innovative practices.