
Bev Burgess
Over de Auteur
Bev Burgess is a recognized authority in the fields of account-based marketing and marketing technology. She has co-authored several influential texts, including "A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts" and "Marketing Technology as a Service: Proven Techniques that Create Value." Her work focuses on strategic marketing practices that drive growth for businesses, particularly in complex and competitive environments. Through her research and insights, she helps organizations understand the nuances of aligning marketing strategies with sales objectives and customer needs.
With a wealth of experience, Burgess is known for her practical approach to marketing challenges. She emphasizes the importance of technology in marketing and how it can be leveraged to create effective strategies that resonate with target audiences. Her contributions to the field have made her a sought-after speaker and consultant, as she continues to shape the conversation around modern marketing practices.