Norberto Chaves

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Norberto Chaves is a prominent figure in the field of graphic design, particularly known for his contributions to the understanding of corporate branding and visual identity. His works focus on the intricate relationships between logos, symbols, and the graphical backgrounds that support them. Chaves has authored several important texts in this domain, including "Tipologías marcarias" and "Marca Gráfica", which delve into the classification parameters of logos and the role they play in corporate and institutional branding.