Dhruv Grewal Professor

O Autorze

Dhruv Grewal is a prominent figure in the field of marketing, widely recognized for his contributions to retailing management. He is known for authoring influential texts, including the widely used "Retailing Management" and its various editions. His work has significantly shaped the understanding of retail strategy and consumer behavior, making him a key thought leader in the marketing discipline. Grewal's insights into retailing have been valuable for both academic and practical applications, bridging the gap between theory and practice.

Beyond his published works, Grewal's academic contributions extend to numerous research articles and case studies that have been instrumental in advancing knowledge in marketing. His teachings have inspired countless students and professionals, emphasizing the importance of adapting to the evolving retail landscape. With a focus on innovation and customer-centric strategies, Grewal continues to influence the next generation of marketers and researchers, solidifying his legacy within the field.