Donald A. Norman

O Autorze

Donald A. Norman is a prominent figure in the fields of design and cognitive science, known for his influential work on user-centered design. He has authored several key texts that explore the intersection of design and human behavior, particularly emphasizing the importance of creating products that are not only functional but also intuitive and accessible to users. His book, "The Design of Everyday Things," is considered a seminal work that has shaped the way designers approach usability and user experience.

With a career spanning several decades, Norman has held positions in academia and industry, furthering the understanding of how design affects our daily lives. He co-founded the Nielsen Norman Group, which provides consulting and training in usability and human-centered design. His advocacy for sustainable and meaningful design practices has influenced a generation of designers and engineers, making him a key figure in promoting a more thoughtful approach to product development.