Rita Gunther McGrath

O Autorze

Rita Gunther McGrath is a prominent American author and professor known for her expertise in strategy and innovation. She is a professor at Columbia Business School and has gained recognition for her insights into the dynamics of competition and the strategies that businesses must adopt to thrive in rapidly changing environments. Her work emphasizes the importance of being adaptive and agile in the face of technological advancements and market disruptions.

McGrath has written extensively on topics such as digital transformation and the future of strategy. Her influential publications, including HBR's 10 Must Reads on Leading Digital Transformation, have shaped the conversation around how organizations can leverage digital tools and approaches to create sustainable competitive advantages. Through her research and thought leadership, she has inspired many executives and organizations to rethink their strategic frameworks and embrace innovation as a core component of their business models.