Geert Hofstede

Sobre o Autor

Geert Hofstede was a Dutch social psychologist and anthropologist, renowned for his groundbreaking work in the field of cross-cultural communication. His research focused on how cultural values influence behavior in a business context and how these values can be measured across different societies. Hofstede's most notable contribution is the development of the Hofstede Dimensions, a framework to understand cultural differences based on factors such as individualism versus collectivism and uncertainty avoidance. This framework has been widely adopted in international business and management education.

Throughout his career, Hofstede published several influential works, including "Culture's Consequences" and "Cultures and Organizations: Software of the Mind." His insights have paved the way for a deeper understanding of cultural diversity in the workplace and continue to be relevant in today's globalized world. Hofstede's research has not only influenced scholars and practitioners but has also led to the creation of tools that help organizations navigate cultural complexities in their operations worldwide.