Victor O. Schwab
Sobre o Autor
Victor O. Schwab was a prominent figure in the field of advertising and marketing during the mid-20th century. He is best known for his influential works, including 'How to Write a Good Advertisement,' which served as a foundational text for aspiring copywriters and marketers. His approach combined psychological insights with practical techniques, making advertising both an art and a science. Schwab emphasized the importance of understanding the consumer's mindset, a principle that remains relevant in today's marketing landscape.
Nacionalidade
Americano
Data de Nascimento
January 1, 1884
Local de Nascimento
New York City, New York, USA
Data de Falecimento
January 1, 1969
Influenciado por