Axel Theobald

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Axel Theobald is a prominent figure in the field of online market research, known for his contributions to the understanding of digital survey methodologies. His work emphasizes the importance of the World Wide Web as a tool for conducting surveys, showcasing how technology can enhance data collection and analysis. Theobald's publications, such as "Das World Wide Web als Befragungsinstrument" and "Praxis Online-Marktforschung," provide essential insights into the practical applications and foundational principles of online marketing research.