EGUZKIÑE URRETA OKERANZA

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Eguzkiñe Urreta Okeranza is a notable figure in the field of tourism and hospitality management, contributing significantly to the development of local tourism products and services. She has authored several key texts that focus on the design and management of tourism-related offerings, providing valuable insights for both practitioners and scholars. Her works, such as "Diseño de productos y servicios turísticos locales" and "Gestión de la información y documentación turística local," delve into the intricacies of local tourism and the importance of effective information management in enhancing visitor experiences.

Through her writing, Urreta Okeranza emphasizes the need for innovative design and decoration in hospitality settings. Her book on decoration and ambiance in accommodations highlights how the aesthetic appeal of both rooms and common areas can greatly influence guest satisfaction. As an educator and author, she has inspired a new generation of tourism professionals to focus on the unique characteristics of local cultures and environments, ultimately aiming to enhance the sustainability and attractiveness of tourism destinations.