Timothy J. Wilkinson

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Timothy J. Wilkinson is a prominent business author and consultant known for his insights into customer relationships and innovation management. He has penned several influential works, including "The Customer Trap: How to Avoid the Biggest Mistake in Business" and "The Distribution Trap: Keeping Your Innovations from Becoming Commodities." These books emphasize the importance of understanding customer needs and the pitfalls that businesses often encounter when they fail to do so. Through his writing, Wilkinson aims to guide organizations in navigating the complexities of the marketplace.

With a focus on practical strategies, Wilkinson's expertise extends to helping companies maintain their competitive edge while avoiding the common traps associated with commoditization. His work is particularly relevant in today's fast-paced business environment, where innovation is crucial for survival. By articulating clear frameworks and actionable insights, he has become a respected voice in the field of business strategy and customer engagement.