Nir Eyal

Om författaren

Nir Eyal is a noted author and speaker known for his insights into behavior design and habit-forming products. His seminal work, "Hooked: How to Build Habit-Forming Products," explores the psychological principles behind user engagement and retention. Eyal's expertise lies in understanding the intersection of technology and human behavior, making him a sought-after consultant for companies looking to enhance their products' usability and addictive qualities.

In addition to his work on habit formation, Eyal has authored several other influential books, including "Indistractable: How to Control Your Attention and Choose Your Life." In this book, he delves into the challenges of distraction in the modern world and offers practical strategies to help individuals focus on what truly matters. Eyal's contributions to the field of behavioral science have earned him recognition as a leading thinker in tech and productivity.