Saras D. Sarasvathy

Om författaren

Saras D. Sarasvathy is an influential scholar in the field of entrepreneurship, known for her groundbreaking work on the theory of effectuation. She has contributed significantly to the understanding of how entrepreneurs think and make decisions in uncertain environments. Her seminal book, "Effectuation: Elements of Entrepreneurial Expertise," lays out the principles of effectuation, which emphasize a logic of control over a logic of prediction. This approach has transformed the way entrepreneurship is taught and practiced, shifting the focus from traditional business planning to a more adaptive and resourceful mindset.

As a professor at the Darden School of Business at the University of Virginia, Sarasvathy has dedicated her career to educating future entrepreneurs and advancing research in the field. Her insights into entrepreneurial expertise have not only influenced academic discourse but have also provided practical frameworks for entrepreneurs navigating the complexities of starting and running a business. Through her work, she continues to inspire a new generation of entrepreneurs to embrace uncertainty and leverage their unique resources to create successful ventures.