Ahmet Bayraktar

关于作者

Ahmet Bayraktar is a notable figure in the field of marketing, particularly known for his contributions to relationship marketing. His works, including "Relationship Marketing Re-Imagined: Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships" and "Strategic Place Branding Methodologies and Theory for Tourist Attraction," explore the evolving dynamics of marketing strategies in contemporary contexts. Through his research and writings, he emphasizes the importance of creating value through customer relationships rather than mere transactional exchanges, advocating for a more integrated approach to marketing that resonates with today's consumer values.

Bayraktar's insights into strategic place branding highlight how destinations can enhance their appeal by developing strong narratives and connections with potential visitors. By focusing on the emotional and experiential aspects of marketing, he has influenced both academic thought and practical applications in the field. His work serves as a bridge between theoretical frameworks and real-world marketing practices, making significant contributions to how businesses and organizations approach their branding and customer relationship strategies.