B.J. Fogg

关于作者

B.J. Fogg is a prominent figure in the fields of behavior design and persuasive technology. He is best known for his pioneering work on how technology can influence human behavior, particularly through small changes that can lead to significant improvements in daily life. Fogg's research has focused on understanding the psychology behind habit formation and how digital tools can facilitate positive behavioral changes. His books, including "Persuasive Technology" and "Tiny Habits," have provided valuable insights into creating effective interventions that inspire people to adopt new habits and improve their overall well-being.

Fogg's approach to behavior change emphasizes the importance of starting small. He advocates for the idea that making tiny adjustments in one's routine can lead to meaningful transformations over time. By combining elements of design, psychology, and technology, he has created frameworks that help individuals and organizations to foster habit formation and increase engagement. His work continues to influence a wide range of fields, from marketing to health and wellness, making him a key thought leader in the intersection of technology and human behavior.