Dan Ariely

关于作者

Dan Ariely is a prominent behavioral economist known for his research on decision-making and the irrational ways people behave. He is a professor at Duke University and has authored several influential books that delve into the complexities of human behavior, including "Predictably Irrational" and "The Honest Truth About Dishonesty." His work challenges traditional economic theories by highlighting how emotions and social contexts impact our choices.

Ariely's insights have significant implications for various fields, including economics, psychology, and public policy. Through engaging experiments and relatable anecdotes, he illustrates how people often make decisions that defy logic and reason. His research not only enriches academic discourse but also provides practical advice for improving decision-making in everyday life. By exploring the hidden forces that shape our actions, Ariely's contributions continue to resonate with a wide audience.