José Vicente García Santamaría

关于作者

José Vicente García Santamaría is a notable figure in the field of marketing and communication. He is particularly recognized for his contributions to the cinematographic marketing sector, where he has explored the intersection of film and corporate communication. His works, such as "Marketing cinematográfico y de series" and "Las nuevas fronteras de la comunicación corporativa," provide insights into the evolving landscape of media and marketing, reflecting on how advancements in technology and changes in consumer behavior are reshaping these industries.

García Santamaría's expertise extends beyond traditional marketing practices, delving into innovative strategies that cater to contemporary audiences. By analyzing case studies and industry trends, he offers valuable perspectives that help professionals navigate the complexities of marketing in a digital age. His writings serve as essential resources for marketers, students, and anyone interested in understanding the dynamics of communication in modern society.