Lorenzo Iniesta

关于作者

Lorenzo Iniesta is a prominent figure in the field of marketing, known for his extensive contributions to the discipline through various publications. His works, such as "Manual del consultor de marketing: Cómo tomar decisiones sobre productos y servicios" and "MASTER EN MARKETING: TODO CUANTO HAY QUE SABER SOBRE EL MARKETING ESTRATEGICO, TACTICO Y OPERATIVO," have provided invaluable insights for both professionals and students alike, helping them navigate the complexities of marketing strategies and decision-making processes. Iniesta's expertise is further highlighted in his "Diccionario de marketing y publicidad," which serves as a comprehensive reference guide for terminology and concepts in marketing and advertising.