عن المؤلف

Farhat Yusuf is a prominent scholar recognized for his contributions to the field of consumer behavior and demographic analysis. His work emphasizes the importance of understanding market dynamics through the lens of consumer demographics, illustrating how people's characteristics and behaviors shape market trends. He has authored key texts such as "Consumer Demographics and Behaviour: Markets are People," which delve into the intricate relationship between consumer identity and economic activity.

In addition to his writing, Yusuf's research has influenced both academic and practical applications in marketing and public policy. His insights help businesses and organizations tailor their strategies to better meet the needs of diverse consumer groups. By focusing on demographic factors, he encourages a more nuanced approach to market analysis, bridging the gap between theory and real-world application. His contributions continue to inspire new generations of researchers and practitioners in the field.