Herbert Simon

Donald A. Norman Stanford d.school Brian Christian Saras D. Sarasvathy Aaron Wildavsky John D. Steinbruner Scott E. Page Gerd Gigerenzer James G. March H. George Frederickson Karl E. Weick Robert Jervis Edward H. Shortliffe Robyn M. Dawes Roger Frantz John Seely Brown Klaus H. Krippendorff Charles Perrow Stephen Grossberg Larry Leifer Clifford Nass David E. Rumelhart Terry Winograd Richard M. Cyert Donald Norman Gary Klein Don Ross