Torsten Tomczak

عن المؤلف

Torsten Tomczak is a notable figure in the field of strategic marketing, recognized for his contributions to understanding market-oriented corporate and business unit planning. His work emphasizes the importance of aligning a company's strategies with customer needs and market dynamics. Tomczak's insights have helped organizations develop more effective marketing strategies by focusing on customer perspectives and behaviors.

In his publications, including titles such as "Strategic Marketing: Market-Oriented Corporate and Business Unit Planning" and "Mobilität aus Kundensicht: Wie Kunden ihren Mobilitätsbedarf decken und über das Mobilitätsangebot denken," he explores the intricacies of consumer mobility and how businesses can better cater to these evolving demands. His research not only sheds light on theoretical frameworks but also provides practical guidance for companies aiming to enhance their market position.