음식의 언어: 세상에서 가장 맛있는 인문학

Ketchup, America s national condiment, began as a fermented fish sauce from China s Fujian province: ke for fermented fish, tchup for sauce. The British were the first to add tomatoes to their anchovie catsup in 1817. A century later, Heinz changed the spelling again and added sugar. In The Language of Food, Dan Jurafsky opens a panoramic window onto everything from the modern descendants of ancient recipes to the hidden persuasion in restaurant reviews. Combining history with linguistic analysis, Jurafsky uncovers a global atlas of pre-modern culinary influence: how Martha Washington helped import the French macaron that became the coconut macaroon, why we toast to good health at dinner and eat toast for breakfast, and why the Chinese don t have a word for dessert.

Engaging and eclectic, Jurafsky s unique study reveals how everything from medieval meal order to modern menu design informs the way we drink and dine today. Dig in!"