تفاصيل الكتاب
تنسيق
غلاف ورقي
صفحات
1,072
لغة
الإنجليزية
منشور
Jan 1, 2005
الناشر
Pearson College Div
رقم ISBN-10
0273687344
رقم ISBN-13
9780273687344
الوصف
Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. Available in two versions (Text and Text & Cases), Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.